We often overlook a crucial detail when crafting our emails—focusing solely on one Call to Action (CTA) to convert readers into customers. 📧💔 But according to AlchemyWorks, if you skip this essential component, your sales could miss out on a 47% boost!
So, what’s this key ingredient? 🤔
There are generally two types of links in emails:
- Functional Links: These are the practical ones, like navigation bars, logos, and other helpful connections.
- Emotional Links: This is where your main CTA comes into play, the one we often obsess over. ❤️
What Did AlchemyWorks Discover?
After comparing the impact of functional vs. emotional links on sales, they found some eye-opening results:
- Revenue from emotional links is significantly higher.
- However, when both types of links are included in emails, sales can increase by 47%! 🚀
So, don’t just stick to one CTA; mix it up! By incorporating both functional and emotional links, you can maximize your email effectiveness and boost those sales. For more details, check out the full study on AlchemyWorx. Ready to revamp your email strategy? Let’s go! 💪✨