This crucial factor, according to research, boosts your email earnings by 47%

We frequently overlook this essential detail because we are so focused on using only one CTA in our emails to turn readers into customers.


According to AlchemyWorks, if you don’t use this crucial component, your sales won’t increase by 47%.


What is this crucial item?


In general, there are two sorts of links in emails:

  1. useful connections (for example: navigation bar, logo, etc.).
  2. connects with emotion (your main CTA we are so focused on).


Here is what AlchemyWorks discovered after contrasting how functional vs. emotional links impact sales.



  1. Revenue from emotional links is significantly higher.
  2. But sales increase by 47% when both links are included in the emails.


Source :

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