Test Test Test again

Examine the preheader, body, and individual content blocks of an email for any potential differences. Experiment with sending the message at a variety of times and days. Analyze how various topic lines performed and compare their results. This A/B testing reveals how subscribers react to critical aspects of emails, such as subject lines of varied lengths or content that is personalised. Choose the victor, but never be scared to try something else in the future.

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