Research found that this important thing increases your revenue from emails by 47%…

In our haste to turn email recipients into consumers, we frequently overlook one crucial step.
According to research conducted by AlchemyWorks, ignoring this crucial factor results in a 47% decrease in revenue.

Just what is this major factor?

There are two basic categories for the links in your emails:
1. Functional links  (the menu bar, the logo, etc.).
2. Emotional links (your primary call-to-action, on which we have been focusing so intently).
Here’s what AlchemyWorks discovered after contrasting the financial impacts of functional and emotional linkages.

First, there is a clear increase in sales after using emotional links.
Second, sales rise by 47% when both links are included in the emails.



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