Mike Bonadio boosted his email outreach rate 2.5 times through this 2-step email outreach formula

Mike Bonadio tried two different ways to reach out to people through email:

1. A direct ball.

#2: There are two steps:
1st email: soft “feeler” email: “… I liked your piece… I made something that could be useful in addition… Is it okay to pass? Could I give it to someone else? …”
Second email (if “Yes”): A link to his article.

The straight pitch (#1) got 16% of the replies.

And the email chain with two steps (#2), 40%! That’s 2.5 times as much as before.

 

Source: backlinko.com

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