Capitalize on FOMO

The fear of missing out (FOMO) is a very real thing. Ever since the proliferation of social media, people have been eager to feel up-to-date. Anxiety sets in if they can’t understand the fascination everyone else seems to have with the topic.

A common tactic used by growth hackers, the fear of missing out (FOMO) causes people to feel anxious and ultimately more likely to buy the product or service being promoted.

Gmail is just one startup that has used fear of missing out (FOMO) to grow rapidly.

When it first launched, Gmail allowed only a select few users access while other startups were handing out invitations like candy. To join, you needed to be invited by someone who already has access.

By initially restricting access to only a select group of users, Google created a buzz around getting a Gmail account that was hard to ignore. Some people even paid to be invited.

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