A CTA that answers the question: “What’s in it for me?” converts into emails over 13-26 times better [case study]

Sumo.me looked at more than 39 million sign-up forms.

They found that only 0.53 percent of the bottom 25% of forms with names like “Sign up for our newsletter” lead to emails.

The best 10% of opt-in forms get 13 times more sign-ups. And the difference is in the title, which answers the question “What’s in it for me?”
As an example:
+Get 10% off today
+10 times as much business from SEO, etc.

The names of individual pages that answered the question “What’s in it for me?” led to the most sales.
That means you don’t have to show the same CTA on every page. Instead, you can set a different CTA for each page.

In a story about starting a Kickstarter campaign, for example, there was an opt-in form that said, “Get the one-page checklist for every template and exact scripts for free.”

This form got 26 TIMES as many emails as the worst form on average.

Source: sumome.com

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