9 cold emailing rules

  1. Make it about them, not about you
  2. Keep to 4 sentences max
  3. Use language that’s conversational
  4. The smaller the ask, the easier to answer
  5. Make use of the outbound email automation tools available to optimize your process
  6. After 24 hours your email is all but dead
  7. The more personalized, the better
  8. Make it mobile friendly
  9. Follow up, and follow up your follow ups

Source: attach.io

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