The items priced at $39 got more sales than the same items priced at $34 (study)

Scientists from the Massachusetts Institute of Technology and the University of Chicago conducted a study on pricing changes.

They conducted an experiment in which three variants of a mail-order catalogue were printed and distributed randomly to the same number of participants. The prices of $33, $39, and $44 were put to the test on a common item of women’s clothes.

The test results showed that the most popular pricing point was the one that ended in 9.
Sales were higher at the higher price of $39 than they would have been at the lower price of $34.



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