How this simple method increases sales by 15%…

Imagine you want to sell more of a product or service as quickly as possible but you don’t have any money.

Dan Ariely talked about a way called “the ugly brother effect” that can increase sales by 15%.

How does it work?

It’s as easy as making a version of your main product or service that is a little bit “uglier” (less useful, less attractive, and the same price).

Bart Schutz from Online Dialogue did a lot of tests on it, and the growth result is always around 15% on average.


Bonus hack.

Fedora wanted to get as many people to sign up as possible, so they tried out different tools.

One of them got 70% more people to sign up.

Welcome Mat is the name of this tool made by Sumo.
I tried it out. Very simple to set up; it only took me about 5 minutes.




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