[5 facts about word-of-mouth] 1. >50% of people are likely to give a referral if offered a direct incentive. 2…

1. 74% of customers say that word-of-mouth is a major factor in deciding what to buy.

2. 88% of people trust online reviews written by other consumers as much as they trust personal suggestions.

3. 72% of people say that reading a positive customer review makes them believe a business more. On average, it takes between 2 and 6 reviews for 56% of customers to feel this way.

4. More than half of the sales that come from sharing on social media happen within a week of sharing or marking something as a favourite.

5. Brands that make people feel stronger emotions get 3 times as much word-of-mouth as brands that don’t make people feel as strongly.

Bonus: More than half of the people who responded said they would refer someone if they were given a direct incentive, social recognition, or entry to an exclusive loyalty programme. This is what the GrowthHachingIdea incentivized viral structure rides on.

 

Source: www.getambassador.com

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