Talk to Your Audience

While it may seem obvious, many marketers overlook this step. To communicate, we broadcast, yet we ignore incoming communications. To add, education occurs within the course of such discussion.
A/B testing and analytics can teach you a lot about what makes customers buy from your company, but you can learn much more by just asking questions and paying attention to the answers. Thankfully, there are a variety of methods available for gathering opinions:
Surveys: Send a survey to your email list using a service like SurveyMonkey and ask for feedback on your product, service, or marketing strategy. Sending out surveys right after a customer buys or signs up for your product is another great way to get their opinion.
Inquiring if you provide telephone assistance to customers: In that case, are you keeping track of the feedback you receive to identify any underlying problems? Call the customers who have returned your merchandise or who have terminated their service subscription. Learn the reason.
Inactive hearing: There is a good chance that some of your customers (or potential customers) have shared their thoughts about you on the internet. Check out their comments on various social media platforms, discussion boards, and rating and review websites. Monitoring your brand’s mentions is simple with the help of monitoring tools like Agorapulse and Brandwatch.

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