More leads by 34%

Have you noticed the pop-ups with the following two buttons:

  1. Give it to me, please (or download, etc.)
  2. No, I won’t accept free access to this amazing stuff.


These pop-ups annoy people.

they occasionally leave a website open because I didn’t want to click that pointless second button.

Here are the outcomes of an A/B test, even though I detest these buttons:

  1. No thanks, I’d rather buy clothes at full price: 6.00% opt-in rate
  2. Not at All! : 4.48%


See how #1 did 34% better than #2?

As a result, there will be 34% more leads and income.



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