Turning mobile traffic into gold from Facebook ads? Sounds tough, right? π π± But guess what? Dimitry Kagan cracked the code by swapping out landing pages for a chatbot and saw his conversions DOUBLE! π₯π
Hereβs how he did it:
- Test the Waters: Dimitry kicked things off with a “Messages to Page” test. A customer service rep chatted up potential customers and sealed the deal. π¨οΈπ€
- Streamline the Flow: He then scripted the chat flow that worked best. Now his Facebook Chatbot handles the convo while heβs catching Zβs. ππ€
- Build Your Bot Campaign: Hereβs what youβll need:
- Facebook Ads Campaign: Switch out the website URL with “Messenger” in your ad. π£π²
- Chatfuel: A free, open-source platform to create your chatbot. π€
- Zapier: For chat lead extraction. π
- Google Sheets: To keep tabs on your leads. π
Example: Dimitry’s ad asks, “Want me to create a killer landing page for your biz?” Then it leads to his chatbot. π€π¬
To Start: Click the link and type “landing” to kick off the chat. The bot can be set up to recognize keywords and respond accordingly. πβ¨
The Result: A 35% click-to-lead conversion rate (hello, double the landing page success!) and lower cost per click. πΈπ