Running into a creative block for your next Facebook ad A/B test? 🧠💥 No worries, I got you!
Quick Fix: Check out top-performing ads for inspiration at AdEspresso’s Ad Examples. 🔍 You can sort by metrics, industry, and more to find ads with high engagement. 🚀
Learn from the Best: Look at the ads with the highest interaction rates. If businesses are spending big bucks on them, there’s a reason! 💸👀
Avoid This Common Pitfall: 🚫🛑
MECLABS’ Experiment:
They simplified their checkout by offering only a monthly subscription plan instead of multiple options (1 month, 6 months, annual). Result? Sales dropped by 40%! 📉
Why Did This Happen?
- Emotional Response: Customers often rebel against feeling pushed to choose one option. Giving them a choice can make them feel more in control. ✨
- Anchor Price: Offering multiple price points allows customers to compare and choose what feels like the best value. With just one price, there’s no comparison. 🏷️
Source: Conversion.com