Don’t Be Afraid to Experiment

Form fields are a great example of something that works perfectly. You know that the standard registration procedure involves requesting the user’s name, email address, and a password. All of those are places where you can enter information into a form.
Neil opted to have users sign in through one of their social media accounts rather than requiring them to enter an email address and password. The credit for this trick goes to Buffer.
He conducted an experiment on Kissmetrics and found that the term “log in,” rather than “sign up,” yielded significantly better results. His signup numbers increased by almost 90%.
A similar method, having the user complete a tale by selecting appropriate options for blanks, is also highly effective.

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