CTR: +49.6% in just one minute (simple A/B test)

To turn readers into viewers, Optimizely produced a webinar and then A/B tested two CTAs:

Watch the webinar (CTA #1) and view the presentations and slides (CTA #2)


Which one did they choose to undertake that improved their CTR by +49.6%?


CTA #2. Obviously


Source Quicksprout.com

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