>>’ CTA Button

One simple technique to increase CTA button clicks and conversions is to append “>>” to the end of the button’s call to action copy. It’s just a little mental trick to make them think it’s the next logical step. Just append ‘>>’ to the end of the text currently displayed on the CTA button (in this case, “Sign Up”), and you’ll get “Sign Up >>”. It is possible to compare the click-through rate of your original CTA button copy to that of the ‘>>’ copy by using an A/B test.

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