Conversions from free trials

There won’t be anything to lose, which will encourage trial users to convert if they don’t develop a “this is mine!” feeling for your premium content. Anything a user creates—customizations, data, analytics, etc.—can increase the sense of ownership. Days following enrollment do not include a Free Trial period. Days of continuous use are better for developing a sense of “this is mine!”

 

Source: customer.io

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