To get those trial users to stick around, make sure they feel like they own a piece of your premium content. If theyβre not feeling like, βThis is mine!β then they might not convert. π
Hereβs the scoop:
- Customizations, data, and analytics that users create can amp up that ownership feeling. π¨π
- Skip the free trial period after sign-up. Instead, focus on days of continuous use to help users build that βthis is mine!β vibe. ποΈ
Source: customer.io