Users who add an item to their cart but do not complete their purchase should be notified via email. The Baymard Institute found that 68.63% of shoppers usually end up leaving items in their carts unfinished. That’s a lot of people, and it may seem impossible to convert all of them into paying customers, but it is possible. Because shopping cart abandonment is so common, it’s important to have a plan for communicating with customers after they’ve left without completing their purchase.
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