80% of people buy (study)

If you run an online store, you probably run out of stock occasionally.

This implies that visitors to your sold-out product pages are lost as potential buyers.


“So Suzy Stamps” introduced one item to these pages and discovered that 80% of users of this item eventually make a purchase.


What exactly is this?


They recently introduced a sign-up form that reads:

To be notified when this item is back in stock, enter your email address.


Boom! 80% of those who subscribe to these emails make a purchase.


Looks like it makes a lot of sense to activate this option if your e-commerce platform has it.

If not, a free trial of the InStockNotify app is available.


Source: bigcommerce.com

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