Secret Escapes—the luxury travel flash-sale champs—wanted to ramp up those sign-ups. So, they ran a slick A/B test:
- Version 1: A mandatory sign-up form (drop your email to register). 📧
- Version 2: Same form, but with a “SKIP” button (so you could explore first, then sign up if you vibe with it). 👀
The result? Version 1 brought in 2x more sign-ups than the “skip” option. 🚀 Turns out, giving people too much choice ain’t always the move! 😅
Source: optimizely.com