Hack persuasive copywriting

  1. If you want readers to appreciate your solution, you need to remind them of the pain. So poke the wound. Show that it hurts. Then reveal your solution.
  2. Transform generic claims into concrete terms. Try to visualize adjectives. Change “Our support team is very quick” into “We’ll get you an answer within 24 hours”.

Source: www.nickkolenda.com

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