Focus on micro-conversions

Inspire your audience to invest more of themselves in your work by doing simple tasks. Get them to subscribe to your mailing list, read your latest ebook, or join you on a live broadcast.
Success depends on going above and beyond their expectations right after each of these mini-conversions. Do not make customers wait around for an ebook download by having them enter a captcha and validate their email address three times. Obviously, you should also create a great ebook that people will want to read more than once.

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