The Secret to Killer Content: Write 25 Headlines. Every. Single. Time.
Here’s the deal: for every single piece of content you create, commit to brainstorming 25 headlines. Sounds intense, right? That’s the point.
Why 25? Because the first few are easy — they’re the low-hanging fruit. Then comes the grind, where your brain starts pushing itself into new territory. And yeah, some of those ideas will be straight-up garbage. But here’s the kicker: as you get closer to the 25th headline, something magical happens.
The Creativity Curve
- Headlines 1–10: Obvious ideas. Safe, basic, and predictable.
- Headlines 11–20: Getting warmed up. You’re experimenting, taking risks, and stretching your creative muscles.
- Headlines 21–25: This is where the magic happens. You’ve gone beyond the obvious and into pure gold territory.
Sure, headline #24 might be a total flop, but headline #25? That could be the one. The kind of headline that turns heads, stops scrolls, and makes people click without thinking twice.
Why This Works
Writing 25 headlines isn’t just a numbers game — it’s a mindset shift. By pushing past the easy wins, you train yourself to think outside the box. Creativity isn’t a faucet you turn on and off; it’s a muscle you build. And the more reps you do, the stronger it gets.
Embrace the Process
- Get Comfortable with “Trash.” Some headlines are going to suck — that’s fine. Don’t get stuck trying to make every one perfect.
- Think Like a Pro: The difference between good and legendary content creators is their willingness to keep going when others stop.
- Speed Comes with Practice: The more you do this, the faster you’ll get. Soon, you’ll be banging out 25 headlines in 10 minutes flat.
Ready to Dive In?
- Set a Timer: Challenge yourself to write 25 headlines in a single sitting.
- Don’t Overthink It: Write fast, write messy — you can edit later.
- Take a Break (If You Earn It): Once you’ve cranked out your 25, you’ve earned a breather.
Remember, one killer headline can make the difference between a piece of content that gets ignored and one that goes viral. So, grab your notebook or open that doc, and start writing.
Because who knows? Headline #25 might just make you a legend. 🚀