Check out these top 10 B2B marketing strategies from a survey of 1,820 North American marketers:
- In-Person Events: 69% – Nothing beats face-to-face interactions.
- Webinars and Webcasts: 64% – Virtual events are a close second.
- Videos: 60% – Engaging and versatile content.
- Blogs: 60% – Classic and still super effective.
- Case Studies: 58% – Show off your success stories.
- White Papers: 58% – Detailed, in-depth content.
- Research-Based Content: 58% – Data-driven insights are key.
- eNewsletters: 58% – Regular updates to keep your audience engaged.
- eBooks: 55% – Comprehensive guides that provide real value.
- Microsites: 54% – Specialized sites for targeted campaigns.
These methods are killing it in the B2B space! 🚀
Source: https://contentmarketinginstitute.com/