Measuring Content ROI

“ROI” aka Return on Investment — it’s all about crunching those numbers to see if your content is making it rain 💸 or just burning cash. It’s like a report card for your marketing moves: what’s the cost vs. what you’re getting back?

But hold up! Don’t sleep on how content impacts the game.  You gotta check how your organic traffic and keyword ranks are flexing month-over-month and year-over-year. Peep the vibes for each piece of content and the whole site. Use those KPIs to craft a story that slaps! 📊

Think your content is winning at the keyword Olympics? Then own it! Or maybe you ran a campaign that skyrocketed your conversions? What’s the tea on that? ☕

By diving deep into these data-driven tales, not only can you level up those underperforming pieces, but also give props to what’s crushing it. 🙌

Use this intel to show brokers and top dogs the value you’re bringing — and back up your pitch when you’re asking for that $$$ to boost your real estate game! 🏡

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