Measuring Content KPIs

You can experiment with various content formats, posting timings, topic areas, distribution channels, and more on the back of reliable, trackable key performance indicators. Your content marketing will improve greatly as a result of testing. Real estate sales targets are notoriously more difficult to track than online store sales, so you’ll need to develop strategies for attributing content performance to marketing efforts.


When you keep tabs on key performance indicators, you can see how different types of content affect the achievement of your overall marketing objectives. Publish only content that serves a specific purpose and can be measured in a way that makes sense for that purpose.


The following key performance indicators (KPIs) could be used to measure progress toward an awareness objective:


The number of times the material appears in search engine results.


How many people who have never been to your site before are interested enough to check it out because of the content?


Key performance indicators (KPIs) could include:


Visits to your site resulting from an online search or share on social media.


How long, on average, a visitor remains on your website.


Metrics could include the following if conversions are the end goal:


Signing up for a newsletter, watching a video, or clicking on a listing are all examples of user activities.


Review some further case studies of content marketing key performance indicators.


After putting in the time and effort for a few months, you can look back and assess the material you’ve produced to see which strategies worked best and where you could use more work.


When it comes time to analyze the efficacy of your content marketing efforts, having a clear editorial calendar that records content kinds and funnel stages will be helpful.

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