You’ve got the right idea! 🚀 Here’s how to nail those content marketing objectives in real estate:
High-Level Goals:
- Social Engagement: 📱 Get those likes, shares, and comments popping. Keep your content fresh to attract and retain followers.
- New Web Visitors: 🌐 Draw in fresh eyes with captivating posts and engaging content.
- Active Listening: 👂 Track clicks, time on page, and bounce rates to gauge how well your content is hitting the mark.
Mid-Funnel Goals:
- Lead Gen: 📝 Encourage users to fill out mortgage calculators or sign up for newsletters. Convert interest into actionable leads.
- Requests for Info: 📧 Generate inquiries for more details, showing strong engagement and interest.
Short-Term Goals:
- Appointments: 📅 Secure scheduling requests for property viewings or consultations.
- Face-to-Face Meetings: 🤝 Organize in-person meetings to build relationships and close deals.
- Client Feedback: 💬 Collect recent feedback from happy buyers to showcase success and build credibility.
Pro Tip: 🎯 Know your audience inside and out. Tailor your content to speak directly to their needs and interests, and watch your engagement soar!