More journalists for your startup

How to Use Google and Simple Tools to Land PR Gold 🚀

Getting media coverage for your startup doesn’t have to be a Herculean task. With the right steps, you can turn a simple Google search into a PR powerhouse. Here’s how:

Step 1: Use Google’s News Tab to Find Your People

1. Search Your Competitor’s Name:
   Type in your competitor’s name or keywords related to your startup’s niche into Google. 🔍
2. Slide Over to the “News” Tab:
   Instantly, you’ll get a list of fresh articles written by journalists who cover topics directly tied to your industry. 📃
3. These Are Your Leads:
   The journalists writing these articles are already interested in what your space is all about, making them perfect people to pitch to.

Step 2: Reach Out the Right Way

According to studies, 81% of journalists prefer email pitches. 📧 So, your next move is to find their email address and craft a killer, personalized pitch.

How to Snag Their Emails:

1. Use Email-Finding Tools:
   These tools make hunting down email addresses a breeze:
   • Hunter.io
   • AnyMailFinder
   • FindThatLead
   • Apollo
   • Lusha
2. Leverage LinkedIn:
   • Search for the journalist’s profile.
   • Check the “Contact Info” or “Summary” sections—many professionals include their email here.
3. Subscribe to Their Blog or Newsletter:
   If the journalist runs a personal blog or newsletter, sign up! Their email address is often included in the welcome message or footer.
4. Automate It:
   Not a fan of manual searches? Let tools like JustReachOut.io do the heavy lifting for you. 🤖

Step 3: Craft Your Pitch

Now that you’ve got their email, it’s time to:

• Personalize your message: Reference their recent article to show you’ve done your homework.
• Keep it short and sweet: Journalists are busy, so make every word count.
• Offer value: Highlight why your story matters and how it aligns with their beat.

Why This Works:

• Targeted Outreach: You’re reaching out to people who are already interested in your niche.
• Efficient Tools: Email-finding platforms and automation tools save you hours of manual work.
• Higher Success Rates: A personalized email pitch is more likely to grab attention and lead to coverage.

Takeaway:

With a few Google searches and some handy tools, you can turn journalists who write about your competitors into champions for your brand.

Because when it comes to PR, the right pitch in the right inbox can make all the difference. 🚀

Source www.criminallyprolific.com