Make your marketing conversational

With the advent of social media marketing, advertising became a two-way conversation. Before the rise of social media platforms, marketing was essentially a one-way street, with businesses shouting their messages at consumers who had few opportunities to respond.

People can now reach out to businesses and have their voices heard thanks to the proliferation of social media platforms. Marketing has always been tainted by bias, even back then. The primary focus of social media marketing up to this point has been on promoting specific products.

As social media marketing expanded, it made advertising a two-way conversation. Before the advent of social media platforms, marketing was essentially a one-way street, with companies broadcasting their messages to consumers who had limited opportunities to respond.

Customers now have a direct line of communication to businesses via social media platforms. There has always been an inherent bias in marketing, even back then. In the past, the primary focus of social media marketing has been to promote specific goods and services.

Instead of focusing solely on marketing your products and services, you should start thinking of ways to make your social media conversations more meaningful for your audience.

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