How to win your prospects’ hearts

Mirror neurons in your brain reportedly light up when you “observe” or “imagine” something as though you were actually experiencing it.

You must comprehend the issues that keep your prospects up at night in order to write persuasive copy. Instead of trying to impose a feeling on your reader, you must speak to one that is already present.

When “mirror neurons” and your prospects’ inner feelings are combined, BOOM! You get their affection thanks to the beneficial interaction and you are able to create content that CONNECTS with them.


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