Author name: Raghav Gupta

#1 simple team building secret ($1.2B study)

A strong team is the foundation on which to build a successful enterprise.  It’s incredibly challenging to attract and retain top talent. Tony’s first startup was plagued by the same issue: he despised and feared his team. With the second one, he resolved to construct it properly by employing a straightforward strategy for fostering cohesive groups. He used this strategy to grow Zappos into the $1.2 billion business it was when Amazon bought it in 2009. Professionalism was not his top priority after launching his first company. The drive and enthusiasm are paramount. He required a method to eliminate workers who were only interested in the salary. Here’s what he did: he started compensating workers who resigned with $2,000 each. Potential employees can be quickly eliminated from consideration by asking one simple question. In other words, you want to know if they can provide examples of when they went above and beyond in their previous positions. For proof that they put in effort beyond what is expected of them, ask for concrete examples of their work. My favourite question to ask when interviewing candidates is “Give me specific examples of ….”  Source: https://medium.com/the-mission/success-isn-t-all-about-money-why-zappos-pays-its-employees-to-quit-7cc3594a9732

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Ever wanted to convert visitors of your landing page into email subscribers at a 100% rate? Here’s a case study…

Sign-up forms are developed for email lists. If you could get an email without a landing or opt-in page, you’d

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How this solo-founder managed to grow his company from $0 to $5K MRR in a year, by investing $0…

Ukrainian solo founder Sergey Zuev launched a couple of unsuccessful businesses. He then switched tactics and used only personal funds

How this solo-founder managed to grow his company from $0 to $5K MRR in a year, by investing $0… Read More »

A story on how Pokémon GO achieved Product Market Fit

On July 1st, 2016, there were no Pokémon GO players. After only two weeks, they had 28.5 million DAUs. During my research into their phenomenon, I learned that they had already achieved Product Market Fit two years before releasing their product to the public. Google’s April Fools’ Day joke in 2014 was the catalyst for the entire event.  Within weeks of its release, the video had amassed over 6 million views (16 million in 2014).  There are over 16,000 comments (feedback from potential customers) on this video. BTW, Dropbox did the same thing.  They faked a product video to collect email addresses before actually making the product itself. Invaluable guide to finding Product Market Fit before ploughing resources into making a physical product. Source: https://mashable.com/article/john-hanke-pokemon-go#tXAsB8q4wmqg

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This popular and easy trap decreased sales by 40%…

In general, you know that the less resistance there is, the more conversions there will be. MECLABS reduced the number

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Johnathan outranks his Google Adwords competitors, even if his keyword bid is lower. Here’s how…

Johnathan Dane, a PPC expert, revealed his method (which did not involve A/B testing) for significantly reducing the cost per

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How do you break through a creativity wall? Have a look at these 60K Facebook Ad examples from every industry…

You’re trying to get your next split-testing experiment for Facebook ads up and running, but you’re having trouble. What’s that

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Internationally, there are 9x more smartphone users than in the US (1.6B vs. 188M)

Only 15% of SurveyMonkey’s revenue came from outside the United States in 2010. After 5 years, we’re at 45% (17

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How this new SEO tool managed to make $250K in a week in a competitive market with $0 marketing costs…

In the Russian-speaking market, Serpstat was a well-liked SEO analysis tool. However, in the crowded international market, they were virtually

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Wistia analyzed half a million videos and more than 1.3 billion plays to figure out the best video length…

Wistia analyzed 564,710 videos and more than 1.3 billion plays. Here’s what they found: Videos up to 2 minutes in

Wistia analyzed half a million videos and more than 1.3 billion plays to figure out the best video length… Read More »

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