People are more likely to use something if it’s free, especially if it’s something they can actually use. Make branded content that is both free and useful for potential customers to access. Then, emphasise the deal in your copy, sending readers to a dedicated landing page instead of your homepage. To gather email addresses, this is an efficient strategy. In the future, when they have a problem that you can fix, they will be more likely to get in touch with you instead of the other guys. For some practical applications of AI, see for instance our eBook. “A comprehensive SEO resource.” Download our free marketing plan template and stomp your marketing objectives.
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