It’s possible that describing your company using an example may help you gain the attention of new customers. companies like Uber and AirBnB are well-known to the public. A simple analogy to a well-known company (Uber for X, AirBnB for X, etc.) can help people comprehend what you do. They won’t waste time trying to figure out what you’re trying to say in your ad, and instead will know almost immediately if it’s something they’d be interested in.
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