When a mobile website takes longer than 3 seconds to load, 40% of consumers leave. This is how to stop it.

Did you know that: 1. If a web page takes more than three seconds to load, 40% of users will leave the page.

  1. Americans use mobile devices 71% of the time, compared to 91% of Indonesians.


It implies that you will lose between 28.4% and 36.4% of visitors if your mobile website loads slowly.

They don’t even visit your page, and they don’t make a purchase.

Additionally, Google lowers your ranking in search results when a lot of users bounce.

You lose even more money as a result.


How can you make your mobile website faster?


Google has an open-source project that reduces the load time of mobile webpages by up to three times.


The project is known as the AMP Project.

Inform your programmers of it.


Do you employ this secret phrase that can boost conversions by as much as 110%?


A/B testing was done on headline copywriting by Paul Olyslager.

One term, he discovered, increased his conversions by up to +110%.


He started by doing an A/B test on a book list’s headline:

Original: Suggested reading

Variation 1: My library of books (-43%)

Most popular novels (-19.1%) in variation 2

Favorite UX books (third variation) (-7%

Popular UX books (+7.8%) in variation 4


The headline for a set of articles was then A/B tested as follows:

Original: Popular articles

Most read articles (-27.7%), variation 1

This month’s most popular variation (-11.4%)

Most popular stories (+5.5%) in variation 3

Popular articles (+110.6%) in variation 4


Looks like the key word “popular” (without the preposition “most”) works.


Do you employ it?


Source: paulolyslager.com

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