This case study shows how you can boost your sales by 24% even if you already have a strong checkout rate…

“Spin for Perfect Skin” is Vanity Planet’s best-selling item.

Quite a high percentage of buyers (6%) purchased this item.

The same version was to be A/B tested with and without a horizontal list of photos curated from Instagram, as well as photos uploaded by customers alongside their reviews.

The revised page featuring happy customers performed better than the original + and led to a 24% uptick in sales.

1. There were already more than four thousand reviews on this page.
Two. an overall rating of 4.5 out of 5 stars.
Third, it seems that emphasising user-generated visuals can help you make your existing social proof more visible in step four.


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