They analyzed over 50 million app store visitors and uncovered 7 insights on how to boost conversions by 5-35%…

StoreMaven analyzed over 50 million app store visitors and found these insights:

1. 60% of people make a decision whether to install an app or not within just 3-6 seconds.
2. 40% – make a decision within 12-35 seconds.

A better version of these elements increases conversion rates differently:

1. Video: 20-35%
2. Screenshots: 20-30%
3. Icon: 10-25%.
4. Description: 10-20%
5. Title: 5-15%

Source: blog.branch.io