What drives more conversions:
- Positive sentiments that focus on the pleasure from the gain.
- Or negative sentiments that focus on the pain from the loss.
According to a WordStream study:
- 98% of ads are either neutral or positive in their sentiments.
- While only 2% are negative.
When comparing positive vs negative sentiments back-to-back, 2 studies showed interesting results:
- A picture of a fat belly, with a focus on getting rid of it, outperformed the one with a slim, beautiful body by 47%!
- A focus on stopping wasting money outperformed the one on increasing efficiency by 70%!
Looks like just by not following the herd, you can beat 98% of your competitors. 😉
Source: neilpatel.com