Hooked

How do successful companies create products people can’t put down?

Author: Nir Eyal

Description:

“Hooked: How to Build Habit-Forming Products” by Nir Eyal is a thought-provoking book that delves into the psychology behind why certain products and services capture our attention and become deeply ingrained in our daily lives. Eyal explains the concept of creating habit-forming products and provides a practical framework for building compelling and addictive user experiences.

Description

How do successful companies create products people can’t put down?

Author: Nir Eyal

Description:

“Hooked: How to Build Habit-Forming Products” by Nir Eyal is a thought-provoking book that delves into the psychology behind why certain products and services capture our attention and become deeply ingrained in our daily lives. Eyal explains the concept of creating habit-forming products and provides a practical framework for building compelling and addictive user experiences.

The book begins by examining the hook model, which consists of four stages: trigger, action, variable reward, and investment. Eyal explains how companies can create triggers that prompt users to take action and engage with their product or service. He explores the psychological principles behind forming habits and highlights the importance of designing products that cater to users’ innate needs and desires.

Throughout “Hooked,” Eyal provides numerous examples and case studies to illustrate how successful companies have applied the hook model to their products. From social media platforms to gaming apps, he unveils the tactics and techniques that these companies employ to keep users coming back for more. Eyal emphasizes the use of persuasive design, personalized experiences, and behavioral psychology to increase user engagement and create addictive experiences.

In addition to explaining how to create habit-forming products, “Hooked” also addresses the ethical implications of manipulating user behavior. Eyal acknowledges the responsibility that companies have in ensuring their products are used in a healthy and beneficial manner. He outlines ways in which companies can balance their need for user engagement with ethical considerations and user well-being.

The insights and strategies presented in “Hooked” are applicable to a wide range of industries and products, from technology startups to consumer goods companies. Eyal provides actionable steps and practical advice for product managers, designers, and entrepreneurs to implement the hook model in their own products and services. By understanding the psychology behind habit formation and leveraging the power of user engagement, businesses can build long-lasting customer relationships and drive growth.

Overall, “Hooked” provides a fascinating exploration of the intersection between psychology, technology, and business. Eyal challenges readers to think critically about the products and services they use and aims to empower entrepreneurs and product creators to build user experiences that are not only addictive but also contribute positively to users’ lives.

 

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