Up to fifty distinct groups can be joined on LinkedIn, each with its own set of benefits. Some that spring to mind are as follows:
- You can listen in on conversations with potential customers and join in when necessary.
- To further establish your authority, you might contribute original posts or articles.
- You can still communicate with your group via messages even if you are disconnected.
Using groups, you can inboundly learn from, interact with, and distribute material to leads. Rather than being considered as just another salesperson sending an inMail, you’ll be welcomed as one of the group.