TOP 10 most effective marketing tactics for B2B by The Content Marketing Institute and MarketingProfs…

The results from 1,820 B2B marketers in North America were shown by the Content Marketing Institute and MarketingProfs.

Here’s one of my favourite pieces…

The top ten most successful ways to market to businesses are:
1. In-person events: 69%
2.Webinars and webcasts: 64%
3. Videos: 60%
4. Blogs: 60%
5. Case Studies: 58%
White papers make up 58% of the market.
7. Based on research: 58%
8. eNewsletters: 58%
9. eBooks: 55%
10. Microsites: 54%

Source: contentmarketinginstitute.com

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